OpenTV
and Adobe Collaborate To Advance Rich Television Experiences
Integration
of Adobe Flash onto OpenTV Middleware To Enable New Applications and User
Interfaces
SAN JOSE,
Calif. and AMSTERDAM — At IBC2008 OpenTV Corp. (Nasdaq: OPTV), a leading
provider of advanced television services, and Adobe Systems Incorporated
(Nasdaq:ADBE), today announced that they have agreed to integrate Adobe® Flash®
Lite™ software onto OpenTV middleware as an additional application environment,
complementing OpenTV’s standard and HTML offerings, further enhancing Web
browsing capabilities and strengthening the development of rich applications
and user interfaces.
The
agreement is based on a longstanding relationship between the two companies.
OpenTV is also joining the Open Screen Project and will be working with Adobe
and other members of the initiative to define the TV profile and Open Screen
requirements to help enable great user experiences on television screens.
Announced in May 2008, the Open Screen Project brings together industry leaders
to deliver a consistent runtime environment across desktops, televisions and
mobile devices by leveraging Adobe Flash technology and Adobe AIR™software.
“This
collaboration is significant in that it brings two market leaders together to
provide the best solutions for consumers of digital television,” said Tracy
Geist, OpenTV’s senior vice president of Market Development. “By combining our
technologies, the authoring and development benefits of Adobe Flash with the
digital TV experience and technology of OpenTV, we’re opening the door to a
host of new service possibilities for operators and developers worldwide.”
“Together,
Adobe and OpenTV can push the boundaries of digital TV application development
and bridge the gap between various sources of content, such as Web and
television,” said Gary Kovacs, vice president and general manager, of Mobile
and Devices at Adobe. “By combining the rich graphical effects of Flash
technology with the advanced features of OpenTV’s Core middleware, we’re
enabling developers of digital television services to leverage the best
technologies for the delivery of advanced services to consumers worldwide.”
Extending
OpenTV middleware to support Adobe Flash technology will be yet another key
platform differentiator for OpenTV’s customers, allowing them to easily combine
web technologies such as HTML and Adobe Flash to deploy new, rich services
faster and readily generate time-sensitive applications such as advertising and
other enhanced TV applications.
Availability
The first
commercial deployment of OpenTV Core2 middleware with integrated Adobe Flash
support is expected to be targeted at the Japanese market in the second half of
2009.
About
OpenTV
OpenTV is
one of the world’s leading providers of advanced digital television solutions
and is dedicated to creating and delivering compelling viewing experiences to consumers
of digital content worldwide. The company’s software has been integrated in
more than 111 million devices around the world, and enables enhances program
guides, video-on-demand, personal video recording, enhanced television,
interactive and addressable advertising and a variety of enhanced television
applications. For more information, please visit www.opentv.com
About
Adobe Systems Incorporated
Adobe
revolutionizes how the world engages with ideas and information –
anytime, anywhere and through any medium. For more information, visit www.adobe.com.