Adobe Premiere Pro CS3 Delivers Industry-Leading Support
for Tapeless Workflows
Native Support for Sony XDCAM EX Camera Format Now
Available in Adobe Premiere Pro CS3
SAN JOSE, Calif. And LAS VEGAS — Adobe Systems
Incorporated (Nasdaq:ADBE) today announced native support for the Sony XDCAM EX
camera format in Adobe® Premiere® Pro CS3 video editing and production
software. Adobe Premiere Pro provides a true file-based workflow without
transcoding or rewrapping, providing a software-only, tapeless High Definition
(HD) workflow—from capture to output. Adobe will demonstrate the Sony
XDCAM EX editing workflow during The 2008 NAB conference, April 14 – 17
(Booth SL 3220).
In September 2007, Adobe unveiled native support for the
Panasonic P2 camera format in Adobe Premiere Pro CS3, underscoring its
commitment to integrate file-based camera formats into its line of professional
video products. Panasonic P2 and Sony XDCAM EX are solid-state recording
formats for video production that eliminate tape from the workflow, helping to
reduce the time it takes editors to find a specific scene and eliminating the
need to digitize footage from tape. With rich support for file-based camera
formats, Adobe Premiere Pro CS3 provides a rapid, efficient, HD workflow.
“Due to the speed, capacity, and efficiency of file-based
camera formats, tape workflows are rapidly being replaced by high-capacity data
cards, hard drives, and compact storage devices,” said Simon Hayhurst, senior
director for Dynamic Media at Adobe. “Adobe is committed to bringing video,
film, and broadcast professionals highly integrated, tapeless production
workflows—from capture to output—that help enable them to deliver
projects faster. And, with affordable file-based camera formats like P2 and XDCAM
EX, more professionals are now free to create their projects in HD.”
"Anyone who wants to create projects with unprecedented
mobility, speed, ease, and outstanding picture quality should be looking at the
combination of Adobe Premiere Pro CS3 and the Sony XDCAM EX," said Jeff
Patrick, owner of Current Communications, LLC, a Washington, D.C. based video
production firm. "I am amazed by the time and money we can save with the
tapeless workflow centered around Adobe Premiere Pro, and by the stunning
quality this new Sony camera offers."
A True Tapeless Workflow
Because Adobe Premiere Pro CS3 does not transcode or rewrap
XDCAM or P2 formats into another file format, editors can deliver
higher-quality footage and accelerate the video production process by editing
the camera source files directly. The convenience of editing video natively,
retaining valuable metadata information that makes it faster and easier to
search through content. Editors can mix other file formats within the Adobe
Premiere Pro timeline, combining content from multiple sources. The end result
is that broadcasters and other professionals can shorten the time it takes to
edit and air content.
“The combination of the Sony XDCAM EX for state-of-the-art
tapeless acquisition and Adobe Premiere Pro CS3 gives customers striking
picture quality and extra mobility as well as an efficient, high-capacity
workflow that makes HD more accessible and affordable to more people,” said Bob
Ott, vice president of professional and optical products, Sony Electronics.
About Adobe Premiere Pro CS3
Available for both Windows® and Mac OS X operating systems,
Adobe Premiere Pro CS3 software makes virtually every step of HD video
production more efficient, and includes both Adobe OnLocation™ CS3 software for
direct-to-disk recording and on-set monitoring, and Adobe Encore® CS3 software
for authoring to Blu-ray Disc, DVD and interactive SWF files for the Web.
Pricing and Availability
The compatibility update for Sony XDCAM EX is available
immediately and will be delivered free to all Adobe Premiere Pro CS3 customers.
Adobe Premiere Pro CS3 is currently available to customers in the United States
and Canada through Adobe Authorized Resellers and the Adobe Store at
www.adobe.com/store. Estimated street price for Adobe Premiere Pro software is
US $799 for the full version and US $299 for upgrades. For more detailed
information about features, upgrade policies and pricing, please visit:
www.adobe.com.
* For Macintosh users, Adobe OnLocation requires Boot Camp
and Windows (purchased separately) or a separate Windows based computer.
